Title Who believes in astrology?
Author Margaret Hamilton
Publication Personality and Individual Differences
Issue Vol 31 Number 6
Date 15 October 2001
Pages 895-902
Keywords astrology, believes, belief, favourableness, favorableness, personality descriptions, acceptance, su
Participants judged contemporary personality descriptions of odd-numbered astrological Sun signs to be more favorable than descriptions of even-numbered signs. Those born with the Sun in an odd-numbered sign expressed more belief in astrology than those born under an even-numbered Sun sign. These findings suggest that one determinant of acceptance of astrology is the favorableness of the character analysis it offers. Implications for previous research on belief in astrology are discussed.

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